ServiceTitan back office without the headcount.

We rebuild your pricebook, manage your ServiceTitan, close your books, and build a scorecard that ties what your team earns to what your company makes.

A fraction of the cost of an employee who gets paid to show up. More effective than a consultant who gets paid for hours. We're a ServiceTitan back office service that gets it done.

Specializing in residential HVAC, plumbing and electrical companies on ServiceTitan.

Book a call See the 5-star reviews

ServiceTitan Pricebook

The foundation

ServiceTitan Setup & Configuration

The other settings

ServiceTitan Training & Adoption

Used right, every day

ServiceTitan Help Desk

Support when it breaks

ServiceTitan Scorecard

A number you can act on

ServiceTitan Bookkeeping

QuickBooks in sync

Everything you need is in there.

ServiceTitan is a disassembled Porsche with no instruction manual.

200 settings and features to check and keep checking all year long — plus new releases every year that add more.

And you're supposed to be the mechanic and the driver.

On top of your actual job.

Five ways to tell you're struggling with ServiceTitan.

01
You're leaking revenue.
Wrong prices, missed upsells, and work that never makes it onto an invoice. It never shows up as a crisis — it shows up as a number that should have been bigger.
02
You don't know which jobs make money.
Job costing is missing or miscoded, so you're running on gut feel about what's profitable and what's quietly losing.
03
You don't trust your own numbers.
Two people pull the same report and get different answers. So nobody uses either one, and every decision goes back to instinct.
04
Everything takes longer than it should.
Manual workarounds, spreadsheets living outside the system, and steps your team invented because the setup never worked properly.
05
Your team can't do their jobs well.
They use the parts of ServiceTitan they understood on day one and work around the rest. That isn't a people problem.

Four ways to fix it

How do you fix ServiceTitan?

Do it yourself

AI, Google searches, free Facebook groups, and your own nights and weekends. You'll get eleven answers and four of them will be confident and wrong.

TIME

More hours in ServiceTitan, fewer growing the business.

MONEY

Still leaking revenue you can't see.

STRESS

All of it, and it's yours alone.

Hand it to employees

Hand it to one person and it falls behind. Split it between five and nobody owns it.

TIME

It's nobody's primary job, so it happens last. Or not at all.

MONEY

You pay them to show up and do the job you actually hired them for. This isn't it.

STRESS

Things fall through the cracks, and you're the one who finds out.

Hire a consultant

Paid by the hour, not for the outcome. Most have never worked in the trades, so you're paying to explain your own business to someone.

TIME

Billed hourly, so time is the product.

MONEY

Expensive, with no return attached to it.

STRESS

You still own the result.

Hire Home Service Engine

Home service guys who know the trades, not ServiceTitan salespeople. We've sat in your seat and run the back office we're fixing.

TIME

Yours back. We're the mechanic and the driver.

MONEY

About half the cost of a full-time hire.

STRESS

We own the result, not you.

None of the first three get it right the first time — which means paying for it twice. Getting the most out of ServiceTitan shouldn't take so much time, cost so much money, or cause so much stress.

What you actually need

Every company on ServiceTitan needs these three back office roles filled.

Whether you fill them or not, the work exists. Most companies your size have one person doing all three part-time, at night. Here's what it costs to hire them properly.

Full-time salary$125,000

A ServiceTitan expert

Someone who can build the pricebook and manage the entire ServiceTitan stack — pricing, materials, labor hours, margin, business units, job types, memberships, payroll config.

Full-time salary$85,000

A bookkeeper who knows ServiceTitan

Not a general bookkeeper. One who knows the trades and understands why ServiceTitan and QuickBooks stopped agreeing.

Full-time salary$40,000

A KPI analyst

Someone who turns all of it into a number your team can act on today — not a report or dashboard nobody opens. Without one, you find problems six or nine months after they started.

Total payroll$250,000

A year to run your ServiceTitan back office — and these are three of the hardest roles in the trades to hire for.

Even if you had that cash flow, you don't want it going to the back office. You want it in the field — new techs, new trucks, marketing.

Your back office shouldn't be the most expensive, slowest, most stressful part of your business.

Our approach

A six-step ServiceTitan back office program.

Faster, more affordable and less stressful than three hires and a $250,000 payroll.

Phase 1 — One-time projects

ServiceTitan Pricebook

Rebuild your pricebook.

THE QUESTION THIS PROJECT ANSWERS:Is ServiceTitan set up right for my business?

It's the foundation everything else sits on. Job costing, inventory, performance pay, and every number on your scoreboard run off it. We build it on your real hourly rate, your real burden, and twelve months of your actual vendor costs — priced to hit the margin you're targeting. It's a flat-rate book from top to bottom, with good/better/best options where you sell.

45 to 90 days. Fixed-price project.

ServiceTitan Setup & Configuration

Configure the rest of ServiceTitan.

THE QUESTION THIS PROJECT ANSWERS:Is ServiceTitan set up right for my business?

The other settings that determine whether your system works. Business units, job types, memberships, marketing campaign tracking, automations for dispatch fees, membership renewals and review requests, payroll and commission rules, plus user access and permissions.

30 days. Fixed-price project.

ServiceTitan Training & Adoption

Train your team to use ServiceTitan.

THE QUESTION THIS PROJECT ANSWERS:Am I using ServiceTitan correctly?

Hands-on training for CSRs, technicians, dispatchers, salespeople, accounting/finance and managers. Each session is recorded and saved so your company can rewatch them.

30 days. Fixed-price project.

Phase 2 — Ongoing services & product

ServiceTitan Help Desk

Provide a daily ServiceTitan help desk for your team.

THE QUESTION THIS SERVICE ANSWERS:What do we do when something breaks, or we get stuck?

Reactive support for day-to-day questions after setup and training are done. Daily help desk access plus SOP videos that show how your company actually does things.

Monthly.

ServiceTitan Scorecard

Put in a scorecard that ties company profitability to employee performance.

THE QUESTION THIS PRODUCT ANSWERS:How is my business performing, and why?

We turn your annual goal into a daily number for every tech, CSR and salesperson.

One-time setup, then monthly

Delivered by Home Service Scorecard

ServiceTitan Bookkeeping

Clean up your numbers in QuickBooks Online.

THE QUESTION THIS SERVICE ANSWERS:Can I trust my financial numbers?

We close your books monthly, keep QuickBooks and ServiceTitan in sync, and hand you a P&L you can make decisions from.

One-time cleanup, then monthly

Delivered by Ledger Forward

Why it works

You're working with two guys from the trades.

Not ServiceTitan salespeople — tradespeople. We come from family-owned home service businesses, so we speak your language, we move fast, and you don't spend three calls explaining how your business works. We've sat in your seat, which is why the work lands right the first time.

Danny Peavey

Danny comes from a tradesman family — his brothers run a home services company in Georgia. He spent ten years in enterprise technology before turning back to the trades, and handles branding, marketing and sales.

Jason Arthur

Jason has been in home services nearly 20 years, from family-owned shops to a statewide $100 million operation. He grew one consumer department from $2 million in 2014 to a $20 million trend by 2022.

Both believe owners can't make good decisions without numbers they trust in near real time, confirmed monthly against the P&L.

The six steps are designed to be taken in order. We scope each step to your business, but the whole program is what makes ServiceTitan finally work.

The result

ServiceTitan, finally working for you.

Every revenue opportunity captured.

Right prices on every job, upsells your techs can actually offer, and nothing falling off the invoice. We typically see a 15–20% lift in average ticket after a pricebook rebuild. We also typically see an increase in closing rates.

Every job priced to be profitable.

Built on your real labor, your real burden and your current material costs — at the margin you're targeting, not the one you're hoping for.

A business that runs efficiently.

The manual workarounds go away. The spreadsheets living outside the system go away. Your team stops inventing steps because the setup finally works.

Numbers you trust.

When we build your scorecard, what's underneath it is accurate — so two people pull the same report and get the same answer.

Fast ServiceTitan help for your team.

A daily help desk and SOP videos for how your company actually does it. Nobody guessing, nobody waiting.

Your time back.

You stop being the bottleneck and the ServiceTitan guru. That's the biggest one — it's the difference between running the business and working in it.

Don't take our word for it

Five stars, from people in the trades.

Every one of these is a real home service company we've worked with.

Josh BinghamCo-Owner, Jack's Plumbing

Via Google

“If I could leave a 10-Star Review, I would. Danny and Jason are phenomenal business partners. I say partners because that is what they are. Interactions with them are not transactional. Instead, their focus is to truly help you and your business with all aspects of the ServiceTitan platform. Their expertise is unparalleled and their patience while explaining complex feature sets of the platform was a breath of fresh air. We can't recommend them enough and will continue to seek their counsel. Thanks Danny and Jason!”

Houston HollisCEO, Moody Heating & Air Conditioning

Via Google

“Danny and Jason did a great job setting up my entire ServiceTitan pricebook (service and estimate templates) as well as helping me implement the software to my entire team. I had the HSE team engaged from the beginning of our switch from Housecall Pro to make sure we went fully live with ServiceTitan as soon as possible. The HSE team is responsive, knows the HVAC industry, and thinks critically when addressing any issues or questions. Best ServiceTitan consultant / partner around!”

Brian SimmonsPresident, Power Watch Systems

Via Google

“Danny and Jason have been phenomenal business partners as we've moved deeper into Service Titan adoption. 10/10 would recommend.”

Jordan KendrickOwner, Kendrick Heating & Air

Via Google

“I have had nothing but an exceptional experience with the folks at Home Service Engine. They have been instrumental in the growth of our business. I would highly recommend their services”

Leslie VarnonCOO, Austin Gate Doctors

Via Google

“Fantastic experience with Home Service Engine. Service Titan was never properly set up when we started our automatic gate business so there was a lot of work to do. Danny and Jason heard our goals for our business and helped us get there. Questions were answered promptly and thoroughly, so we got so much further so much faster with their expertise.”

Read all reviews →

The Home Service Scorecard Podcast

How are we performing today?

Every HVAC, plumbing and electrical owner asks some version of that before the first truck rolls. The podcast is where we dig into the plays that answer it — pricing, pay, the back office, and the numbers underneath all of it. It's also the fastest way to get to know Danny and Jason before you ever book a call.

Coming soon

Danny Peavey

Jason Arthur

Free stuff

Want some freebies?

The equipment matchup sheet we use on every pricebook build, plus the rest of our tools. No call required.

Get the freebies →

Let's make ServiceTitan work for you.

We'll get to know your business, look at what you've already got, and build a program around only what you need.

Book a call